Aspasia Papadima is an associate professor in the Department of Multimedia and Graphic Arts at Cyprus University of Technology. She works both as a graphic design consultant and a graphic artist. Her work has been awarded in global competitions and shown at a number of international design exhibitions. Her research interests include typographic design, typographic rendering of the Cypriot dialect, visual language and technology, ephemeral design and vernacular typography, and urban graphic language. Her research work has been presented in conferences worldwide and published in international journals. She is the founder and coordinator of the Language and Graphic Communication Research Lab (www.lgcrl.com), founding member of the Cyprus Semiotics Association and member of Cyprus Association of Graphic Designers and Illustrators.